Vacant Position
Director of Marketing
The Director of Marketing is responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for each initiative or program in the area of marketing, communications and public relations.
Directs the efforts of the marketing, communications and public relations and coordinates at the strategic and tactical levels with the other functions of the Organization.
Primary Relationships
The position reports to the Executive Team and serves as a member of the Board Of Directors.
This role participates with the Board of Directors, Executive Team and other stakeholders in charting the direction of the Organization, assuring its accountability to all constituencies, and ensuring its effective operation.
Outside the organization, this position coordinates, primarily, with the media.
Principle Accountabilities
Marketing, communications and public relations
1. Responsible for creating, implementing and measuring the success of:
a comprehensive marketing, communications and public relations program that
will enhance the Organization’s image and position within the marketplace and
the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.
2. Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
3. Responsible for editorial direction, design, production and distribution of all Organization publications.
4. Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
5. Act as the Organization’s representative with the media.
6. Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
